Friday, November 25, 2011

Fostering Sustainable Behavior


Thomas J. Gardner                            Sunday, September 11, 2011
Public Information Campaigns
LSC 515
Thought Piece
Fostering Sustainable Behavior


The highest revelation in this discussion is the effectiveness of community participation. The least revelation is how landline telephone numbers can be used to target a specific community. Still, McKenzie offered some inspirational insights into the concepts of behavioral changes. One that I found quite interesting was how higher education levels does not play a role in responsible behavior.
This would appeal to be a challenge in not only composting but in racist attitudes.  Enhancing information and attitude changes seem to be formidable upon sustainable behavior. I was relieved to discover many program choices whose instruments have the ability to affect behavior changes though social marketing.
Mackenzie’s sound perspectives 0n what affects decisions was encouraging.  Community based social marketing helps the actors to make sound choices. 
These choices don’t appear to be influenced by typical commercial marketing methods.  These methods were not designed to provoke behavior changes.  It’s easy for a consumer to switch from ivory soap to Dial soap in the same aisle at the grocery store.  But unrecognized barriers exist for a complete attitudes adjustment. 
Community based social marketing helps identify barriers.  The strategies to identify and effect behavioral changes involve a lot of manpower, after researching goal points organizing focus groups and phone call requires particular attention to statistical details. 
Unfortunately IBM brought out SPSS. The only free resource includes PSPP and other open source software.  Analyzing the data from these resources can be sophisticated.  The software may enlighten the surveyor about the income and education of the consumers.  But will it help to devise prompts that encourage all income and education levels to participate. 
According to the books author, forgetting is the number one trait that burdens sustainability goals.  As the author states, positive sounding uplifting slogans as well as community commitments will help induce the repetitive actions required for an on going task.  While prompts serve as gentle reminders, “no explicit prompts have little or no impact.” Effective prompts need to be near or nest to where the desired behavior is needed.
This manipulated behavior can be further enhanced by group participation. Solomon Asch concluded that people would act like lemmings walking off a cliff.
This inherit trait can be used to influence subject behavior Independent normative behavior mirrors the behavior of others.  The conformity of farmers, and athletics was successful because people observed positive examples.  I consider this approach a practical prompt   the consequence of not complying becomes social rejection because of the high participation rate by others.  Contact between people appears to be a good motivator for behavioral changes.
Securing their attention does persuading people to adopt behavioral changes that will lead to an alternative lifestyle. When you personalize your advice, people are all ears.  But not all of us have a vivid imagination that captures the subject’s attention.  Encoding technical messages into plain English requires training or a professional.  How do you decipher and organize information from a focus group into a coherent message.


This message must be transposed to appeal to all audiences.  Page 41 gives a good plan of attack.  Knowing the beliefs and behaviors of your intended audience is essential to forming a comprehensive message.  But replacing phone surveys requires attending the meetings of several audience types in order to get e-mail and all phone numbers for surveys.  Home landline phones are nearly obsolete in the 21st century.
It may also be helpful to social media to gather as much information about your subjects as possible. You may also be able to find credible sources or allies who have the public trust. Endorsement from several sources is necessary to placate a varied audience.  Should the audience be given a threatening message to insure cooperation?  Sources may say this is most effective.  Then why don’t TV toothpaste commercials say your teeth will turn green if you don’t use us? I believe compassionate social responsibility; common sense messages are also effective.
The author claims several methods combined are effective. But he did include modeling from school children or co-working.  However using vivid images, threatening words, specific actions, personal contributions and an appeal to be normal are quite convincing.  Being normal in Oregon means being environmentally responsible.  Not only did deposit bottles reduce landfill, it meant less broken glass in streets and a way for the homeless to earn money.  These incentives help Oregon to be a beautiful state.

            But you have to drive to old growth forests and to pristine lakes. As author noted, the incentives for owning a car outweigh the nearly non-existent bus/train system.  If our government financed public transportation by charging more for the prestige of owning a car more people would take public transportation.  Another incentive to consider is bicycle commuting.        
His strategy for implementing the pilot program is complimentary of commercial product surveys.  But it is very pragmatic.  I would like to use a baseline survey to determine specific products used to clean boats from alien residue.  Store coupons could be used as incentive to encourage cleaning.
In conclusion, having four survey groups and having to try 6 attempts to construct a perfect scenario is quite a commitment.
Creating surveys, writing messages, monitoring participants, f9inding incentives is a lot of engagement.  Should we be starting now on class project?
Is the DNR our stakeholder? Will they be our resident experts? Will our public consultants be citizen groups such as fishing clubs, boat manufacturers, and lure shops?
Traditional marketing techniques cater to the monetary interest of advertising and business interest. The surveys they use are already in place. Can we use their capitalist tools for non-profit motives?

Publics, Audiences and Market Segments: Segmentation Principles for Campaigns James Grunig


Thomas J. Gardner                            Monday, September 12, 2011
Public Information Campaigns
LSC 515
Thought Piece

Publics, Audiences and Market Segments: Segmentation Principles for Campaigns

James Grunig


The public’s knowledge, reaction and response to issues is dependent upon several barriers that may influence their behavior. Grunig first defines how commercial marketing is different but similar to public information campaigns. I like how he describes market segmentation is defined by the consumer and not by product differentiation. 
People are divided into segments to easily identify their behavior, values, and demographics. A group can be segmented by their different response to issues. Communication can help people understand the issues and produce a collective behavior to satisfy their individual concerns. This is done by directly asking questions of the participants in order to correctly define their attitudes and behavior.
As Grunig states, there are many variables that control a person’s interpretation of issues. But he is certain that once he understands the thinking process of an individual, it is easier to understand the behavior of the general public.
A common theme induces conversation where individuals can passively accept new information that may create positive behavioral changes. While some people only want information that reinforces their beliefs, they are moved by external stimuli that may help them recognize the problem.
            Some people are constrained from communicating about problems because they lack the information necessary to have a comprehensive discussion. But a constant supply of information will give them the confidence to become involved. Once the consequences of not reacting are defined, a collective force will evolve to address the issues.  Different kinds of people will have different levels of involvement.

Selecting Target Markets


Understanding the lifestyle behaviors and personality traits of your clients will help you understand how to affect behavior. These variables will help you establish communicate techniques to meet the segment you are targeting.  Using cluster systems like VALS and PRIZM to help target an audience identifies common characteristics. This helps to segment the variables that will help create a message to influence behavior change.
Psychographic segmentation will further divide the groups into social class, lifestyle and personality characteristics. From this you can determine the stages of behavior changes for a specific population.  Diffusion behavior may make it harder to adopt changes. 
I believe that once a group believes in its campaign would affect social change that would influence politicians and business leaders. But there behavior must also be evaluated for behavior change.






Richard Perloff The Dynamics of Persuasion “Who Says It” Source Factors in Persuasion


Thomas J. Gardner
Public Information Campaigns
LSC 515
Fall 2011
Wednesday, September 21, 2011

Richard Perloff
The Dynamics of Persuasion
“Who Says It”
Source Factors in Persuasion

            One of the first issues I noted was how Perloff Suggests That sponsors should endorse educational materials. Research suggests that while some anglers are skeptical of WDNR’s motives, Perloff believes a respected sponsor would enhance credibility, When anglers evaluate the message, they can see that boat builders, professional anglers, or bait shops endorse the message with their logo on the stickers, flyers, and brochures. These free printed iconic images could serve as incentives to a business or company that supports the elimination of AIS. This can help persuade boaters to act accordingly if they are socially emulating influential role model. The familiar validity of the commercial or non-governmental sponsor will help highlight values and lifestyles that enlighten the message of a necessary behavior change and dismiss pessimism of WDNR motives.
            Their stamp of approval could help the charismatic leader influence the behavior of the target audience. Perloff says the communicator must have physical and personable characteristics that the audience yearns to emulate. While there are many dimensions of charisma, one defining characteristic for persuading anglers is that he/she be an authority on fishing watercraft. This helps to capture the attention of the target audience when framed in a typical environment.
            While I praise the auditory skill of MLK, his serious tone would alienate boating anglers who are boating on behalf of fun. The special skills, integrity, and credibility of an empathic caring expert could help dismiss some of the perceived barriers of having fun while managing lakes. Many sports fisher persons consider WDNR intrusively engineering their lifestyle when they make regulations for personal behavior. WDNR’s knowledge bias has lowered their credibility for offering healthy final solutions.
            This is why community based social marketing would be effective in identifying the personal benefits. The culture of fisher persons will dramatize the credibility of the communicator. The representative of clean boats for clean lakes will have persuasive gut level statements that share his good judgment. There is no reporting bias when a communicator ‘s inner convictions wants you to feel good about a decision that will improve your recreational behavior. This emotion should extend to cleaning your boat if it becomes an internalized norm.
            The favorable cognitive responses to fishing are what lake associations, angler groups, bait shops, and watercraft sales thieve on for economic stability. Their similar attitudes about fishing should facilitate behavioral change. This segment should emphasize the desire to have a clean boat that is free of aquatic plants.
            These plants are not physically attractive and Environmental Research Center released a survey last year that showed boater’s knowledge of AIS has increased. But removing aquatic plant removal strategies at boat landings seems to stifle boaters willingness to comply.  To encourage this as a social norm, businesses and NGO’s should adopt landings they serve.
            Participants who cite lack of time and inconvenience as a detriment can use the physical agility of the communicator as a model of advocacy. This is an attractive feature to this segment of 18-55 year old men who consistently pride themselves on their physical appeal. This social attractiveness will help magnetize boaters to the historical significance of clean lakes. The communicator’s credentials and his demonstrative willingness to partake in physical activity make him/her trustworthy about their concern of AIS. Cooperation among boaters who guide each other’s behavior would reduce plants caught between the boat and the trailer. Removing plants from landing areas would also reduce this transferring plants from lake to lake.
           

This American Life

Thomas J. Gardner
Information Radio
LSC 360
Assignment #4
Information Oriented Radio Program
Sunday, October 2, 2011

This American Life

This American Life is a reality program focusing on several narratives that have dramatic twists and turns. The show is hosted by Ira Glass and produced by Public Radio International. Glass uses an innovative analysis with story telling concepts of actual events. Descriptive characters and ongoing conflicts are impressionable and resemble mystery radio plays. Real artists play Soft Adult music of primarily instrumentals, which hovers in the background of the acts. The changing tempos subtlety matches the intensity of the program and supplies segue between acts.
Wisconsin Public Radio hosts the Sunday show in a regular block of documentary news programs. This American Life is a syndicated information oriented radio program. Arbitron Marketing Communications reports that public radio receives most of its listeners on Sunday. It also states that most people listen to public radio because of its news and information programs.
The demographics for its target audience are unique. The listeners are passionate about knowledge and current events. The distinctive format of the public radio stations program is a lifestyle alternative to commercial stations because of its overall news magazine presentation. The committed audience is between 25 and 65 years of age. But 70 percent of the audience averages 45 years of age. Of the 15 million listeners, nearly half are women and the other half are men.
Engaging personalities pioneer or repurpose new trends in lifestyles and cultures with a sense of energetic drama. Except for brief morphing into the next act, Glass voices his descriptive observations without interrupting the listeners intellectual but emotion experience. The different personalities that contribute to the show enchant the listener with a dialogue that is reminiscent of the preceding segment. The Program Wheel must help determine which acts enhance the flow of the acts sequel and optimize the theme of the current show. This approach appeals to the upscale middle age audience it attracts. The interests and attitudes of the shows listeners respond to Glass’ air personality. This endeavor towards liberals has prevailed among all higher education achievers that appreciate liberal social dialogue. The vintage style story telling with different segments is very hypnotic. It keeps other station programs at an unobtrusive distance because it is presented as a radio drama that is both entertaining and informing.
WPR’s program director must know that this program gives WPR the prestige of reaching audiences that like talk radio. The ratings must reflect that this program has a significant following. Movies, books, comic books and parodies of the show have been done. “The Onion” parodied it as an ultraliberal upper class program that caters to white baby boomers that are amused by the novel plights of Americans on the fringe of society. However, the show has won many awards. iTunes reports that This American Life podcasts are the most downloaded.

Saturday, December 26, 2009

The New Slaveowner, Diabetes

thomasjasengardner Wednesday, November 25, 2009
2148 words
Rewrite
Diabetes enslaves blacks

A frightful hobgoblin stalks African-Americans. Diabetes is to blacks, is like concentration camps were to Jews, the potato blight to Irish and like slavery was to Africans. The number of African-Americans who die from obesity and diabetes are being exterminated by what Michael Pollen, author of In Defense of Food, calls ‘fake food.” The lack of vitamins, nutrients and anti-oxidants from a food diet is responsible for high blood pressure, heart attacks, and diabetes in black Americans. Is malnutrition in blacks, a conspirator death keel by government, food processors and healthcare workers?
Since affordable health care is out of reach for 30-40 million Americans, let us not aggravate death by diabetes. Obesity and diabetes is a direct result from consuming starchy, sugary, salty processed food of the western American diet. Pollen writes that Dr. Denis Burkitt believes the answer to good health is straightforward. “The only way we’re going to reduce disease is to go backwards to the diet and lifestyle of our ancestors,” he said (Pollen, p. 142). Diabetes disease drastically increases the risk of heart attack, stroke, blindness, kidney failure and amputation.
Non-food disguised as food, is contributing to the early death of minorities. When non-food products as Kellogg’s Fruit Loops get the governments seal of good health, this is done in conjunction with food scientists, government nutritionists, and corporate sponsors, Pollen said at UW Kohl Center in a lecture to attendees. The epidemic of obesity and diabetes, according to Pollen, is because of the dramatic consumption of polyunsaturated fats, profitable processed foods, and junk food designed as health food. “The nutritionist enlists the medical establishment and the government in the promotion of fake food,” he said.
The consequences of the western food diet has given African-Americans, Asian-Americans, and Mexican-Americans with a higher then average rate of chronic heart disease, kidney failure, high blood pressure, and obesity. Wisconsin has the 25th highest percent of obese adults and the 12th of obese children according to the Robert Wood Johnson Foundation Trust for America’s Health. Two-thirds of of Wisconsin’s African-Americans are obese. CDC reported in 2007 that diabetes from obesity was the fifth main killer of blacks. It lays between unintentional deaths and homicides on the list of genocide methods attributed to black deaths.
National Diabetes Information Clearinghouse reports that diabetes was the seventh leading cause of black deaths listed on U.S. death certificates in 2006. Their ranking is based on 20 percent or 72,507 death certificates in 2006. The disease contributed to 233,619 deaths in 2005, the latest year for which all data on causes of death are available.
In 2005, 23.3 out of every adult 100,000 deaths in Wisconsin was due to diabetes. In 2005, 256,000 Wisconsin adults were diagnosed with diabetes and by 2007, 7% of the total adult population had been diagnosed with diabetes.




Overweight and Obesity Rates for Adults by Race/Ethnicity, 2008

WI
% US
%
White 61.3% 59.6%
Black 62.1% 69.9%
Hispanic NSD 62.1%
Asian/Pacific Islander NSD 38.7%
American Indian/Alaska Native 70.2% 67.1%
Other 56.0% 59.5%
Graft courtesy of statehealthfacts.org

Diabetes Care, a Diabetes Association journal, reports that the number of Americans with diabetes will double in 25 years. The November issue says that the 23 million Americans with diabetes today will increase to 44 million by 2035. According to the National Center for Health Statistics, the number of blacks with diabetes increased fourfold in two decades. The Centers for Disease Control and Prevention call this “chronic disease a deadly epidemic among African-Americans.”
Number of Diabetes Deaths per 100,000 Population by Race/Ethnicity, 2006
WI US
White 18.7 % 21.2 %
Black 46.5 % 45.2 %
Other 28.7 % 19.6 %
Graft courtesy of statehealthfacts.org

Why the higher death rates for blacks compared to whites, Asians, and Hispanics? Nutritionists blame the diabetic victim for being ignorant of evil food choices, according to Pollen (p. 71). Others blame blacks for not adopting the same hereditary metabolism as European whites. However, skeptics believe King’s theory, that “blacks are treated as second class citizens by the healthcare community,” said Dr. Vanessa Gamble, director of the Tuskegee University National Center for Bioethics in Research and Health Care. Still, do we want the same genetic trait that enables our bodies to assimilate highly refined sugar, corn syrup, glucose, artificial flavors, and other processed foods?
Research suggests that first and second generation Americans regress back to the herbal remedies and food diets of their culture when confronted by health obstacles. However, subsequent generations identified with the hierarchy of Americans who associated the smell of allyl methyl sulfide from garlic eating Italians or Eastern European’s allyl iso-thiocyanate smell from cabbage with lower class foreigners. The social stigma encouraged diet changes towards the western diet. Today, many Americans are returning to the ethnic foods that contributes to a retraction of diabetic symptoms.
Pollen writes about a group of diabetic Australian Aborigines reduced symptoms or eliminated diabetes when they returned to the lifestyle of their ancestors. Goldman explained that the “French Paradox” of French people eating more fat but having lower rates of heart disease then Americans, can be attributed to the combination of quality foods and how food is consumed. Pollen believes that the French dinner table is surrounded by a culture that values communal meals. “Food marketing encourages us to eat in front of the TV or in the car. Then we eat mindlessly and alone,” he said (p.192).
The food choices of African-American ancestors was also served in a group setting. The shaman of African became the Couco herb woman of southern U.S. and cured illnesses with herbs and vegetables. The diet did not give chronic diseases but did give family traditions. The slave diet of discarded meat byproducts and plants was healthier then today’s diet of enriched white flour and processed sugars. Research suggests that diabetes did not infiltrate African-American diets until the 20th century. The diet of underpaid and overworked blacks was partially limited to home vegetable gardens. The trend of today’s non-food diet may enslave cognitive thinking and physical agility that restricts economic and educational opportunities, according to the Food and Nutrition Service of the United States Department of Agriculture.
The vegetable diet of working class blacks consisted of pokeweed, collard greens, onions, and beets. These plants had the same nutrients, antioxidants, and cooking traits of food staples from the African continent. When the first African slaves landed on America’s east coast in 1619, their experience with wild foliage helped to identify squash, onions, and carrots. Africans also brought that same cuisine to the Southern United States where vegetables that were indigenous to Africa, were found in Mississippi, Louisiana, Georgia, and the Carolinas. All of these plants were an excellent source of vitamin A, B6, and C, manganese, iron, calcium, folic acid, fiber and small amounts of omega 3 fatty acids. Vitamins those are essential for ensuring a quality mind and body.
While our slave ancestors could not harvest the cocoyam vegetable of West Africa and the transplanted Botswana Bushman could not follow a honey bird to an African beehive, the sweetness of the African sunset can still be found in the American sweet potato and watermelon.
Even today, the traditional Swahili dish of fried onions and sautéed tomatoes reproduced by slaves can also be adapted to today’s diet. It is true that we did not have the meat of the elephant and the hippopotamus to help sustain us under grinding physical labor. Nevertheless, the free-range meat of salmon, possums, squirrels, and rabbits replaced the protein of wild boar and rhinoceros of the jungle. And unlike the animals we consume from the market, these animals dined on the natural grains and grasses of the plains and forests without the help of today’s chemical hormone enhancers. “Is a steak from a feedlot steer that consumed a diet of corn, various industrial waste products, antibiotics, and hormones still natural?” Pollen asks (p. 143).
The inexpensive and free sources of onions, peppers, peas, rice, and legumes were natural resources of protein that also contained vitamins, minerals, and fiber according to The Book of World Vegetables. Vegetables, herbs, and spices replaced or enhanced meat at the dinner table. The inconsistent presence of meat on the dinner plate meant the slave relayed more on the cultural foods of our ancestors. The website Vegetarians in Paradise, believe that growing and consuming kale, broccoli, and brussels sprouts appealed to the cultural diet of enslaved blacks. According to Goldman, our ancestors used many of these same plants as herbal medication. “The chemical reaction in vegetables is responsible for everything good in your diet,” he said.
The same medical establishment that prescribes the prescription drugs is the same proscriber of fast food franchises as sources of nutrition, according to Pollen (p.142). Avandia, a diabetic medication, reports on its website that it’s diabetic medication may reduce blood flow and may cause weight gain. “The magnitude is stunning,” said Dr. Wayne Goodman of the American Medical Association. Thiazolidinediones in these drugs can cause fluid retention, which increases body weight. Besides legal drugs that influence weight gain, what is also of concern is what Pollen calls the cyanide pill of the Western diet.
Almost every native culture that adopts the salt and sugar of Western food diets has a large chance of becoming a diabetic, according to Pollen. No human is destined to staying healthy when consuming a daily diet of 40 percent sugar hidden as high-fructose corn syrup, or food additives of ethoxylated diglycerides or partially hydrogenated soy oil. Gary Taubes writes in Good Calories, Bad Calories that increased heart disease, obesity, cancer, and diabetes in the past half century can be blamed on refined carbohydrates. Pollen writes that Americans shifted their cultural and ethnic sensibilities about food to the marketing gurus of McDonald Hamburgers and Kellogg’s Fruit Loops. “We have to take back control of our food from food processors and scientists,” he said.
Bruce Ames, a UC Berkeley biochemist, believes that a diet replacing fruits and vegetables with high calorie foods keeps the body starving for nutrients that it can’t get from processed foods. The result is a body on a relentless pursuit to satisfy a never-ending hunger to find nutrition in processed foods. Ames believes a daily diet of fruits and vegetables protects against certain types of cancers (p.123). A Nov. 24th 2009 New York Times article cites that the bodies of overweight and obese people cannot properly defend against infections and some forms of cancer. The government’s nutritional pyramid recommends five servings of fruits and vegetables a day. A Center for Disease Control study shows that subjects who averaged eight or more servings of fruit and vegetables a day were 30% less likely to have a heart attack or stroke.
Irwin Goldman, Dean of UW-Madison School of Agriculture, said that vitamins, minerals and other vegetable nutrients play a key role in the body’s immune system by acting as antioxidants. “Thirty-percent of the vitamin A in the U.S. diet comes from carrots,” he said about beta-carotene. The World Health Organization reports that African-Americans should include vegetable nutrients like vitamin A in their diet. It will directly improve established, diet-related cardiovascular disease risk factors, such as blood pressure, hyperlipidemia, and diabetes, said the report. Processed foods contain 75 percent of the salt responsible for high blood pressure and blood clots in the African-American diet. Great sources of potassium that reduce high blood pressure from salt intake are spinach, cantaloupe, brussels sprouts, mushrooms, bananas, oranges, grapefruit, and potatoes. Most are found in the African continent as well as the Northern hemisphere.
Including vegetables in the diet of an urban dwelling African-American is difficult to say the least. Access to supermarkets with a variety of fresh vegetables is restricted by travel and affordability. James Baldwin writes in his autobiography about redefining the black struggle to include affordable and fresh vegetables. “Prices were ten cents higher in the neighborhood store then what you would pay at white supermarkets. And the vegetables in the neighborhood markets were brown around the edges and the fruits were overripe and bruised,” he wrote about urban grocery stores.
California’s African-American Five a Day research with low-income residents concluded that blacks buy more fruits and vegetables from farmers markets then they do from the neighborhood grocery stores. “Twenty-four percent of those who bought produce weekly from farmers’ markets were also more likely to meet the daily recommendation of fruits and vegetables,” concluded the 2005 report. “These farmers grow in healthier soils, for healthier plants and animals. This in turn means healthier people,” said Pollen (pg. 169).
In conclusion, the African tribes of American ancestry like the Ugali should still include rice as a major part of their diet; Ugali rice-farmer slaves showed slave-owners how to grow and harvest rice in the Carolinas. Baton de Manioc descendants would get fiber in their diet by baking the gluten free bread of their ancestors. Fiber slows down the absorption of food in the gut resulting in better blood sugar control for diabetics. Allium loving ancestors of the Maziwa tribe no longer find onions an expensive delicacy in America. The taste for methyl propyl disulphide will help break up blood platelets leading to high blood pressure, according to Goldman. The natural foods of our ethnic and cultural history will help prevent illness.
Choose wisely! Choose vegetables! Choose Life! Choose vegetables.
###

Garden of Diversity

12/24/09 4:47 AM
thomasjasengardner
GARDEN OF DIVERSITY
While unearthing garden beets this fall, I looked upon nature’s indifference to color, shape, and size. The tall yellow corn, the orange carrots, the beige cantaloupe, and the Marion cane-berries are an appetizing rainbow in the black sandy soil. The marvel of nutritional harmony that vegetables provide is a uniqueness of genetic genomes. The intricacies of nature only equal the complications of the human gene.
The beet was encased in a deep serious red skin. Its fibrous core selflessly produces calcium, vitamin C, and anti-oxidants for human consumption. The building block of man’s existence is a cornucopia of fruits and vegetables. This garden of life has been the magic used by shamans, necromancers, brujerias, or sorcerers. Our great-grandmothers still use these natural recipes for fighting colds, healing muscles, and stopping headaches.
An epiphany overwhelmed me as I thought how a plant’s ordained source of medicine and nutrition could help overcome social apprehensions and pious rejections. If we shared the food of our ancestors; our mutual rejections and material loathing would be reduced to universal curiosity and unmitigated adventures. Our conspiracy theories of hate and mistrust would be dismissed by the conscious senses of tantalizing taste and fragrant smells.
If we view the foundation of food as a source of man’s superior advantage, then we should also take advantage of our cognitive ability to garden. The presence of cabbage, squash, and onion is in the diets of many cultures. Food remains unabashed by unabridged culinary presentations. All life benefits from the universal need of comfort from food. Exchanging the ethnic diets of our individual heritage does not compromise our social beliefs for public compassion and self-respect. Various people with the same values, dreams, and ideals present the same food in different ways.
Nature’s cornucopia is a delirious delicacy to every person in every country; regardless of color, creed, or religion. It is natures mission to compromise in order to prosper. While maintaining their individuality, plants cross-pollinated their complex knowledge to resist herbivores, insects, and blight. The potato grown around the world led to different subspecies. Each tuber identified as a potato by the host culture. In addition, the onion’s reputation for being in the diet of every culture is not happenstance.
Each part of the world has a love of red, green, or yellow or purple tomatoes. Beneath the different skins lies the same locum. This could not happen unless horticulture cooperated to nurture and cultivate nature to its best function. Can we humans collaborate to nurture and cultivate what lays beneath our skin, culture, or religion?
Like varieties of cultivated carrots, ethnic cultures too, must cognitively unite. To resist the diseases of environmental injustice, institutional racism, and economic depravity requires the same cooperation seen in functional plants. Plants used in ethnic menus, can function as ambassadors of life, liberty, and the pursuit of happiness.
As different cultures on campus, we must unite like different plants of the forest; and expound upon our capability to help each other grow towards these aforementioned sacred rights. Our indifferent gardening patterns in climatic weather, or mid-western sandy loam is no difference at all. Vegetables too, shape their environment to their communal needs. As students, faculty, and staff, we can do no less. We must join defenses to fight the ironies of hate and deceit that stifle our right to grow. Like gardeners, we should weed out active predation, exploitation, and oppression that stymie our communal reconciliation.
To be a plant is to rejoice in the photosynthesis of life. Yes, humans may consume root vegetables to get the same Vitamin D. However, the human body, like the vegetable plant, requires the smoothing delicacy from sunrays of hope and cool nights of inspiration. I believe this project comprises the elements necessary to prune societies garden from vestige weeds of past centuries. The self-preservation of plants was not a mistake. Neither should our own efforts be to fulfill our functional potential.

Malicious and benevolent.
I’m a last century boy.